Each student must post their assignment on their team blog by Friday, November 1st.
• Write at least 2 paragraphs, in clear and specific language.
• Write at least 2 paragraphs, in clear and specific language.
• Your assignment is to do an analysis/evaluation of
a commercial (company) website or a commercial (company) social media page
(such as the Facebook page for Kentucky Fried Chicken, etc.).
• Provide an evaluation of this page: do you think
that this commercial page is doing a effective job of social media marketing
and why?
Address/evaluate this page by analyzing their use
of the following features:
• Premiums (giving away free things to attract
users/customers)
• Participation (creating events, venues, games,
surveys to involve users)
• User-Generated Content (creating venues/galleries
to showcase user-submitted materials)
• Customer Service "Portal" (are they
providing a "dialogue" environment to communicate with users?)
• Content Flow (are they providing new and engaging materials
regularly?)
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